Don’t know if you heard the news. Barcade is opening up a new NYC location in 2013. They started in Williamsburg in 2004 with a simple, yet elegant premise: Be the non-douchey Dave and Busters. The one without kids, bright blinking lights, and tickets that have as much value as Malaysian currency. This involved bringing craft beers, dimly lit industrial spaces, and 25 cent classic (can I say vintage or will I sound too pretentious?) arcade games. In essence, they created the Hipster wet dream.
Since 2004 Barcade has opened up locations in Philadelphia and Jersey City. They’re not done yet. Now they’re looking to move to the least Hipster Borough in NYC: Manhattan. No one knows where it will be, exactly. But I’ll bet my quarters that it will be expensive and filled to the brim with tourists looking for a ‘quaint NYC experience’.
This year it spreads to more of NYC, like a large squid monster with a thirst for major metropolitan areas. Next year will they be franchising and competing with Dave and Busters, Chuck E Cheese, and other reputable gaming locations? Or will they keep the brand safe and snug. Time will tell.