Rule #1: Never buy beer from a dude with a soul patch
Hanson is a band that only assholes like. And this is coming from someone who pretends to like Creed because it is ironic, being Jewish and hip and whatnot. Liking Hanson is comparable to liking Nickelback in 2006. You only do it because you love pissing everyone off.
Which is why Hanson would try to get into the microbew business. With an IPA. And why they would still try to squeeze every last, meaningless dollar out of their hit 90s song MMMbop! So they are calling their Indian Pale Ale MMMhop.
While I hope Hipsters everywhere buy their beer and then proceed to hate-blog the hell out of it, I’m less concerned about that. I’m more concerned with how far they are willing to whore out their shitty name.
“We of course make records — they are fundamental to what we do,” said Zac Hanson, now 26, told a crowd of students at Oxford University Union, according to the Toronto Star. “But we wanted to create a brand so that our fans have a greater experience.”
The Grammy-winning trio also sells a boardgame on their web site — Hansonopoly. Instead of hotels and railroads, players can buy and sell music venues and collect fan club cards.
Still, the pop band has its merchandising standards. “We will never make dolls, lunch boxes or toothbrushes that play our songs for example,” he said. (NY daily news)
And then the Hanson brothers continued, “Unless they made us money. But we ran the numbers, and it turns out test groups thought that those were all really idiotic ideas.”
On a side note, has the term ‘Grammy-winning trio’ ever sounded more worthless? Always hating you, Hansons bros.
*Hat tip to Yona