Are you in an indie band? Don’t make a music video. Don’t even try. If you make a Kickstarter for your video, I won’t donate money. Because I’m a dick, and also because you will not be able to top two new music videos, one by Bob Dylan and one by Pharrell.
Dylan’s video plays ‘Like A Rolling Stone’ on an internet TV screen. It’s Rolling Stone land 24/7, with real TV personalities edited to look like the characters are singing the lyrics. It’s ridiculous.
But then Pharrell came out later last week, and it fucking blew the lid off of ‘Best Music Video on Internet Ever’. It’s a continuous 24-hour music video for his song ‘Happy‘, where different people dance for 4 minutes each, at different parts of the day. It feels continuous, and is mindbogglingly mesmerizing. Watch it sober, high, drunk, sad, happy, lonely, it’ll be a wonderful waste of your time regardless.