I haven’t cared to watch Pitchfork.tv because it’s Pitchfork. You know, that once-upon-a-time obscure music blog? But it seems like they’re adding Pitchfork.tv to Youtube. If I didn’t know better I’d say it’s like they’re taking Daytrotter, adding it to late 80s MTV, and putting it on the internets (which is the media of the future, tomorrow). But how are their shows much different than anything MTV put on in it’s heyday? And do I want such a large company as Pitchfork deciding what music videos and artist profiles I, a uniquely-minded individual, tune into?
First up, we’re introducing a new show, “Pitchfork Weekly”. Every Friday, we’ll bring you an irreverent look at the happenings from the previous week in music, including interviews with artists, roundtable discussions, and loads more. Our first episode will premiere on Friday, February 17.
How will this be irreverent? Irreverent in a ‘fuck the man’ type way that MTV trumpeted decades ago? Or irreverent in the ‘I’m Bon Iver at the Grammys, and, like, I’m totally ironic and detached’ type way? Does anyone really want to watch a bunch of music jerk-offs blabbing on and on about how Lana Del Ray has failed to reach their ever-heightened expectations of female-indie-pop music?
We’ll also roll out new episodes of our “+1″ series, which mixes artists interviews with in-venue performance footage, as well as a slew of new episodes from “60 Seconds Left”, which gives artists the chance to express themselves creatively, in one minute’s time. Throughout 2012, we’ll launch more than a half-dozen new programs that will continue Pitchfork.tv’s tradition of innovation. // Pitchfork
Not to be the Debby Downer, but I’m not sure in what way this is revolutionary, I’d almost prefer some collaboration between Dads who love Austin City Limits, and stuffy liberals who pray to the NPR Gods. Pitchfork.tv, I’m going to say it right now. You are the MTV of the 21st century. Congratulations! We wish you success when you roll out your “Becoming a Pitchfork Writer” reality tv series, along with “Hipster, Williamsburg”, or some other Hipster-derivative fueled show.
Oh we’ll watch them. But only with detached ironic bemusement.
Akiva W
02/16/2012
If not now… when?
Portlandia gave the treatment to Pitchfork in the newest episode.
But did you see that episode and get subliminally influenced to jump on the trash Pitchfork bandwagon? Not that there’s anything wrong with that.
IDK, what’s the last time you read any music blog/website that existed before 2001? Outside of the winamp.com editor’s picks page that is the default homepage of my winamp player, I don’t think any of the older music blogs are relevant, including the “I knew about a band that hasn’t formed yet, only plays once a month in a abandoned warehouse, and takes Bjork and mixes it with blah blah blah roots from pre- Bronze age bone flutes reconstructed using MRI images and C&C laser machinery” blogs like Pitchfork used to aspire to be as good as.
Chicky
02/16/2012
If you look through our older posts, Pitchfork hating comes naturally to Hipsters. Pitchfork got too big and they’ve lost some of their cred. They’re no longer some shitty little blog like ours, which can say whatever we want because we aren’t beholden to musicians or bands or labels or anything.
I guess, really, I just want them to admit it.
Akiva W
02/16/2012
PWD, didn’t RTFA, funny ship,
I need sleep.
If you start a music blog today, you could be the Kurt Loder of the 2020′s.