Sometimes you gotta jump the trendy buzz words and use it to your advantage. We Bogarted ‘hipster’ over a year ago, not merely to have creative license to be HUGE dickheads, but also to exploit a subculture.
And that’s where Hipster comes in:
Now, Hipster, a start-up in San Francisco that lets people post queries and answers to others in their geographic area using the Web and a mobile phone, is trying to attract fresh faces to its company with a particularly attention-getting offer — $10,000 and a year’s supply of beer. The company is also offering a bicycle, pair of oversized glasses, skinny jeans, a bowtie, mustache-grooming services and a pair of boots. The prize was designed to resonate with the company’s name. The beer, of course, is PBR (Pabst Blue Ribbon, for those who are not hip). NYtimes
Ignoring the obvious snipe at the end against PBR drinkers, Hipster is not just a gimmick. They are the real deal, and are looking to hire their own kind. Sure, they are using the stereotypical hipster bait to bring ‘em in. But if their year supply of beer is true, and I assume that means unlimited, every hipster should jump on this offer. All you’d have to do is drink your weight in beer everyday until they fire you.
I bet you could get through a few kegs before hating PBR forever, and switching to ‘Gansett.
I’m sure this wasn’t merely a free advertising ploy….
