So today I went to the liquor store, because I needed to replenish my supply of booze. So what if I ran out and it’s only Monday? Don’t judge me. You wish you could party this hard.
I grab a shopping cart (yes, I legitimately need a shopping cart when I stock up on alcohol) and throw in my usual: two 30′s of the indispensable PBR and a handle of Sailor Jerry’s (sorry, Captain, you’re too mainstream). Then I made my way over to the microbrews, to see if they had anything hip and sophisticated for me to sip on. I was about to pick up a pack of a nice Belgian dark, when I noticed something that really confused me.
For a second, I thought I was already drunk, and just seeing things.
What is going on here? He’Brew? Is that an orthodox dude on the pack daring me to try his hoppy concoction? What makes this “the chosen beer” out of all others? Aside from its heritage, obviously. At this part of the store, all six packs are pretty expensive, so I need a beer that gets by on taste rather than gimmick. And when I think of Jews and taste, I think of pastrami on rye, or bagels with lox, or matzo. None of these seem appealing if bottled and carbonated. Do I really want to spend my hard-earned trust fund money on beer that I might not like? This seems like a beer that I would drink only if I was already too gone to taste anything.
Wait… does not liking this beer make me anti-Semitic? Ah, shit.
(ed note: I just had to post this video. Start at 2:20)
