It’s always been cheap and easy to market to the counterculture. I mean, someone has to make and sell skinny jeans (or pick a different subculture and whatever they wore as another example). It’s all well and good when it’s done within the boundaries of the scene. But if an outsider takes advantage, two thing happen: there’s a backlash, and the outside world appropriates the items for sale, diluting and eventually killing the demographic.
Which is why I was amused to learn that Walgreens of all places is selling rubber bracelets that say hipster on them. Oh yeah, so trendy, yet so underground. How do I know about this you might ask? Well, I’m not going into specifics. Let’s just say that one of these things has come into my possession. You don’t need to know the disturbing details.
If I wear it sincerely, I loose cred. If I wear it ironically, I gain cred but risk being identified thus losing cred.
So let’s recap! Now that Walgreens is selling hipster bracelets, the whole thing is dead like so many people have predicted in the past. Either that, or it’s unkillable and you’ll have to put up with hipsters for the rest of your life, so get used to it. I hope you like Ariel Pink.
