There is a reason why American Apparel is going broke. It’s because Dov Charney doesn’t know how to run a company.
Gawker tells us that Dov
“made store managers across the country take group photos of their employees so that he could personally judge people based on looks. He is tightening the AA ‘aesthetic,’ and anyone that he deems not good-looking enough to work there, is encouraged to be fired.”
Dov Rule #1 is that you don’t micro-manage your company. Personally judging every single employee to make sure they live up to the ‘Charney Standard’ is time consuming. You probably have more important things to do, like make sure your company doesn’t go bankrupt. Creeping on your female employees should be a close second on your list. Not a priority.
I’m sure some people are really really pissed about this. They’re obviously ugly and unfit to work at American Apparel. And if I wasn’t too good for retail work, I’d probably get a job there myself. Not just for the discounts, but to lord my beauty and fashun skillz over every1 else.
Of course, people were bound to whine over their secret hiring policies.
“Your looks determine your position and pay rate, not how effective you are at your job.”
Cry me a river. It’s called the real world, where people who look attractive get paid more and are given more attention and sex. (By ‘real’ I mean ‘expensive’ and by ‘world’ I mean ‘elitist company’.) And if you don’t meet the ‘Charney Standards’, you can always apply to work at a Gap or Urban Outfitters. Their hiring standards are lower, and the girls are much uglier.
Americans can’t create double standards like this. First, they get angry because a banker was fired for ‘being too hot‘. Now, people are pissed because AA will only hire people who are ‘being too hot’. Well guess what, America, you can’t have it both ways. Choose one and stick with it. You’re sending mixed signals to our young impressionable women about how they should dress and act. And since it’s called American Apparel, we should all jump on the ‘Charney sexism’ boat and agree with whatever creepy thing he wants to do next.

Sam Wystan
06/10/2010
I know at least one of their ads features a porn star, so I’m not too surprised to hear this.