Everyone is trying to buy into the Yuppie market. Apparently Yuppies are the shit. Apparently Edward Sharpe is the shit too. And apparently now even American companies are buying into Yuppies too.
Once upon a time all car commercials looked the same. Every single one. Scientists did studies which showed 60 seconds after watching a car commercial, most people couldn’t recall what the car was.
While I commend Ford for trying to be memorable, they need an outside consultant. Because the commercial taught me 4 fairly useless things about that car:
1) It gets 40 mpg
2) Instead of wasting all that time fumbling with the key in the ignition, you just need to press a button. Thank God.
3) It has ‘hands free sync’. Whatever the hell that means
4) Edward Sharpe has more to do with ‘Fiesta’ and all things Spanish than what was once thought.
Would I buy this car? Probably. But then again, I was always a sucker for those desperate viral music videos. Like Ok Go.
